Yakima Herald-Republic & Walla Walla Union-Bulletin collaborate on new digital company, Success Media Alliance

January 2, 2018
In a collaborative effort between the Yakima Herald-Republic and the Walla Walla Union-Bulletin, a team has been created to professionally cater to the digital marketing needs of customers in Eastern Washington.

Success Media Alliance will work directly with clients to help navigate the increasingly complex digital marketing space.

Success Media Alliance will supplement the current advertising staffs in both Yakima and Walla Walla and work closely with all entities, including clients, advertising executives and management, as well as the creative teams in both locations. By focusing on creation and fulfillment, the team expects that clients will find an increased return on investment, and will also have a go-to person at Success Media Alliance to field questions and receive recommendations on appropriate products and tactics for success.

Success Media Alliance offers a broad range of digital products, including:
  • Email marketing
  • Direct digital marketing on both yakimaherald.com and union-bulletin.com
  • Keyword, site, geographic and contextual targeting on our Premium Extended Network
  • Reputation management
  • Website creation
  • Native advertising
  • Website scoring
Heading up the team is Charles Horton, whose career has been in newspapers with a strong emphasis on digital marketing. He is the former publisher of several Seattle Times affiliate newspapers.

Joe Hudon, customer success manager, also with a long-time newspaper career, will focus on the day-to-day interaction with clients and staff. Hudon has been with the Yakima Herald-Republic for over three years.

Brittni Wenstrom, who’s been with the Yakima Herald-Republic for two years specializing in digital marketing, completes the staff as a campaign success specialist.

The Yakima Herald-Republic and the Walla Walla Union-Bulletin are affiliate news and marketing organizations of the Seattle Times Company, based in Seattle.